How to set a world record

*posted by Sarah Warwick*

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What takes 24 hours, eight countries, several sandwiches, very little sleep and two animal onesies? Answer: a world record attempt.

Yes, that is me in a Primark rabbit onesie on a train from Prague to Vienna flicking through the latest issue of easyJet Traveller. The lion is my sister. It seems every time I write for Madewithink, the things that have happened to me in the name of in-flight journalism get more and more surreal (see last month’s blog on my carpark encounter with Cirque du Soleil) and this month was no exception.

It was all part of the latest challenge for Traveller, which saw the two of us attempt to set a new world record for the greatest number of capital cities visited in a day on public transport. London, Paris, Brussels, Amsterdam, Prague, Vienna, Bratislava and finally Budapest were covered in our frantic dash across Europe.

Along the way, there was a super-speedy tour of Prague’s old town (with requisite pint of Budvar), a waltz round Vienna’s commuter trains, and a name-dropping Dutch train manager who had some of the best sideburns I’ve ever seen.

Did we get the world record? Find out in the latest issue of easyJet Traveller – on planes and here on 1 November.

Rockets among the reindeer


n by Norwegian is the magazine that takes you where other inflights don’t. This month, it’s Kiruna in northern Sweden. This is the city in the province of Lapland that is being relocated to a new site two miles east to avoid being destabilised by local mining operations. It’s also home to Spaceport Sweden, which aims to become Europe’s foremost gateway to space. The limited air traffic in Lapland, combined with the sparse population, makes it an ideal launchpad, apparently.

In advance of the first passenger-carrying space flights, the centre is concentrating on building up a space tourism industry in town that offers a range of experiences to please everyone from Star Trek enthusiasts to amateur astronomers to thrill seekers (the Sapceport offers the opportunity to experience weightlessness). Anyway, you can read all about in the November issue of n by Norwegian, which will be available onine from the first of that month. The fantastic illustrations are Thomas Danthony. (Posted by AndrewH)






Flying High, sipping whiskey, reading Rhapsody in first class

“People are cutting so many corners and writing things in house or trying to find the up and coming journalist rather than somebody who is incredibly experienced and is a great writer.”

Simon Leslie, group publishing director of Ink, is interviewed by Mr. Magazine about Rhapsody (see previous post) – read the piece here.

New mag nears take-off

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Over at Ink NY these past few weeks we – myself, executive editor Sean Manning and editor-in-chief Jordan Heller – have been rabbiting away on the November launch issue of United Airline’s brand-new first- and business-class magazine, Rhapsody. Assigning stories, getting authors booked on feature-story flights, chasing down photos, banging together text about high-end whiskys and high-end wristwatches, behind-the-scenes film festivals and air-travel reminiscences from marquee authors (Joyce Carol Oates). It’s all been a bit of a whirlwind, as we decide just what we want this magazine to be.

It’s been really exciting—and fun. And it became even more exciting when art director Christos Hannides came across the Pond (for good) a week or two ago, and we started to see the visual form the magazine would take: elegant, literary, insider – a really good, and good-looking, read from front to back. Mid-last week, looking at some layouts on Christos’ computer, I thought to myself, “Hey, we’re really going to have a magazine here.” I know I speak for our whole team when I say that I can’t wait for Rhapsody’s first issue to hit seatbacks on 1 Nov. In the meantime, we’ll be chasing down December. (Posted by Rhapsody editor, Hunter Slaton)

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You wait all year for one pink cover…



More dalliance with the shocking end of the colour palette courtesy of this month’s Let’s Go with Ryanair. The art director is Jamie Trendall, the artist the amazing Stephan Walter; more of his work below. (Posted by AndrewH)





What colour is punk?

I’d never associated punk with any particular colour. If pressed, phlegm maybe? But in this month’s Metropolitan, interviewed by Marie-Noelle Bauer punk chronicler Jon Savage is precise in his definition of its aesthetic: “Black, pink and white; simple graphics, everything tightly focused and sharp”. Which could have been the brief for art director Chris Deacon’s cover, below, a gorgeous piece of work and seductively tactile too, with the black of the safety pin and masthead picked out in spot UV. What makes it doubly smart is that the story is about punk’s influence on fashion (the subject of a major big exhibition shortly to open in Paris), hence the significance of the safety pin. (Posted by AndrewH)

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