It was a dream project. An open brief for a magazine published only twice a year, which simply needed to cover the amazing destinations in which Thai hotel brand Dusit International operates properties. We also had the luxury of running stories with no obvious tie to the brand, or advertisers.
Our answer? 8, a coffee table-style, themed magazine produced on thicker stock, with indulgent photography and typography. Content is linked by a theme – in this, the first issue, it’s ‘Street Stories’.
We took five Dusit destinations: Bangkok, Phuket, Dubai, New Delhi and Abu Dhabi. Then we chose a street in each destination, and introduced a selection of people – artists, musicians, writers, restaurant owners, chefs and designers – from that street.
Our selection of personalities included maverick, award-winning photographer Manit Sriwanichpoon on Silom Road, Bangkok, Lebanese fashion designer Zayan Ghandour, who set up Dubai’s successful S*auce boutique on Jumeriah Beach Walk, and charismatic comedian, sitar player and poet Zakir Khan who lives on Main Street, Hauz Khas Village in New Delhi. Through the collection of stories, we got an intimate glimpse into each destination, and illustrated the contrasting characters of the cities in which Dusit operates.
The client loves the book, it was a fun to work on and I’m being indulgent by (re)posting several layouts. We’re excited about coming up with something altogether different for the next issue of 8. (Posted by Liz Weselby, Singapore)