Ice, ice, baby

The latest issue of Germanwings contains an interesting story from Iceland on Europe’s longest man-made ice tunnel. It is burrowed 550 metres deep into the Langjökull glacier and ends in an eerily lit cave that doubles as a chapel for weddings and bar mitzvahs. It opened to visitors for the first time this summer. Credit to editor Kerstin Zumstein for digging out the story and to regular Ink photographer Tim White for the photography.

Screen Shot 2015-07-06 at 14.38.12

Screen Shot 2015-07-06 at 14.36.43

Screen Shot 2015-07-06 at 14.36.59


Screen Shot 2015-07-06 at 14.38.00




Screen Shot 2015-07-06 at 14.38.36

Screen Shot 2015-07-06 at 14.36.07

Screen Shot 2015-07-06 at 14.39.18

Screen Shot 2015-07-06 at 14.39.01

This is incidentally the last issue of Germanwings in its current form, as Germanwings the airline merges with Eurowings; going forward the new magazine will just be called GermanEuro Wings. (Posted by AndrewH)

Never can say goodbye

Ex-Ink art director/group art director Julia Murray may have swapped London for a return to her family home (and 800-head of cattle) back in New Zealand but she hasn’t completely severed ties with Ink. She supplied some beautiful illustration work for the new issue of Germanwings, to accompany a feature on the best of European zoos. (Posted by AndrewH)


Finished art

Final spread

They shoot, they score!

Apologies for the paucity of postings recently, but we’re back now. With some footballing thing or other happening in Brazil in three weeks time, NASCAPAS offers a round-up of World Cup magazine covers. Included are the latest issues of madewithink favourites 8by8 and Bloomberg Businessweek, and other excellent indie football mags Rabona and Howler (and if you don’t know anything about these two mags, then see the forthcoming June issue of easyJet Traveller).





Also in the mix is the latest cover for Germanwings, an Ink magazine. This is particularly gratifying as the original cover had to be withdrawn at the last minute thanks to intervention from the FIFA brand-mark police, and a reworked concept hastily pulled together in 48 hours and resubmitted for FIFA approval.


What NASCAPAS doesn’t show are any of the internal spreads that make up GW‘s excellent World Cup extended feature. Masterminded by editor Kerstin Zumstein and co-executed by art director Rob “I hate football’ Timm, it’s 12 pages of stats, quotes, specially commissioned graphics, belly flops and bad haircuts. A great read whether you’re interested in football or not. (Posted by AndrewH)









Toys ’R’ Us

Kind of an appropriate posting for the last Friday before Christmas – the latest issues of Germanwings and N by Norwegian have just arrived in the office and both feature action toys.



N by Norwegian has form when it comes to toys on covers…



…except unlike the covers above, which fronted stories that were actually about Moomins and Lego, the man who beat the cold is a real, live action man. He’s the scary-looking Wim Hof of the Netherlands, a self-proclaimed Iceman who experienced his first hypothermia at the age of seven, and who now likes to practice yoga and meditation in sub-zero temperatures, relax in vats of ice and climb mountains in nothing but his shorts and sandals.



The Germanwings cover ties to a story about Hollywood’s current reliance on recycling, remaking and rebooting, rather than investing in new ideas. 2014 brings more Hobbits, more Hunger Games, Transformers, Godzilla, Spiderman, X-Men, Avengers, as well as the unnecessary returns of Robocop, Jurassic Park and The Terminator. It’s a well written piece: “Like most of nature’s predators, Hollywood is a lazy creature that would rather feed on stationary carcasses than hunt for fast-moving fresh meat”.



Art director Steve Ranson’s original – and clever – idea for the cover was a recycling box full of movie tie-in toys, all of which represent franchises being given a re-airing next year; Robocop, who features heavily in the story, is climbing out of the box to get back to work, and by the time we get to the opener to the feature itself he’s halfway across the spread. Unfortunately the client didn’t think the cover worked, so what you see is Plan B, which is good, just not as smart. The original cover now runs on the contents page. (Posted by AndrewH)

Ink London Creative Awards: Best Cover

Here at Ink London we’re hosting our inaugural annual Creative Awards. One of the two categories is “best cover”. We have 15 magazines up for consideration and each team has been asked to select its favourite cover produced for that title over the last 12 months (July 2012 to June 2013). The nominations are below and the results of our internal voting will be posted first week of July.

APEX, February 2013

bSpirit, Jan-Feb 2013, relaunch issue

bthere, August 2012

easyJet Traveller, December 2012, the knitted cover

Germanwings, 2013, April-May-June 2013

Gulf Life, December 2012, the Paris paper-cut hat

J Magazine, April-May 2013, the ‘you rang m’lord’ issue

Jetaway_Keith Lemon
JetAway, July-August 2012, the big lemon issue

Let’s Go with Ryanair, June 2013, the hot 25 issue

Metropolitan, April 2013, the sexy lips issue

N by Norwegian, April 2013, the Scream in a bed issue

Privatair, Winter 2012, the Six Feet Under issue

Thomas Cook Travel, summer 2013, the ice lolly issue

Voyager, August 2012, the Paul Merton issue

Wizz, April-May 2013, the Warsaw burger issue

Posted by AndrewH

A little bit Bowie

As magazine racks sag under the weight of David Bowie coverage, the question is how to bring something fresh to the table. (It’s not so much the new single and album, rather the exhibition that opens at the V&A this month, which is expected to be massively popular with Londoners and visitors alike.) The easyJet Traveller team managed to track down Masayoshi Sukita, responsible for one of the most iconic images of Bowie, used on the cover of Heroes, and ran a story on the background to the shoot (“He was particular about his leather jackets”).


For Germanwings, with one of its three hubs being Berlin, the editorial team opted for an essay on Bowie’s creatively brilliant Berlin years. The piece, written by Dave Rimmer (Berlin-based former music journalist: The Face, Smash Hits), is 1,200 of the most informative and insightful words on Bowie you’re likely to read anywhere. (“Some distance from the 1970s mainstream, divided Berlin offered Bowie the refuge of relative anonymity and a kind of de-tox from celebrity – though Iggy would describe it as ‘like trying to give up heroin in the heroin capital of the world’.”) The main image was created from a stencil drawn and cut by art director Steve Ranson.


Eurostar are one of the sponsors of the V&A exhibition so they wanted Metropolitan to go big on Bowie. The team decided to focus on what Bowie meant to the fans who would be travelling to the show. They interviewed a cross-section of people in London and Paris, and shot them interacting with projected images of their hero (Phil Fisk was the photographer, Christos Hannides the art director). The issue also features an interview with comedian Eddie Izzard, in which at one point he talks about Bowie (both, after all, have been gleeful dabblers in transvestitism), so the cover combines the two – with only the slightest Photoshoppery. It’s a clever take on a classic image, as well as being a great fit with the Bowie feature inside, which runs under the headline ‘We’re all a little bit Bowie’ – or it would have done if the art director hadn’t decided that was too many words and shortened it to ‘We’re all a little Bowie’.






INk_Bowie_16764 1

You may have missed this…

Earlier this year Germanwings turned 10. To mark the occasion GW magazine presented suggestions for a gift from each of the airline’s 10 most popular destinations. A simple idea but raised several notches by an immense level of effort and some very beautiful presentation. Take the piece of graffiti art from Berlin. For this image designer Steve Ranson created his own design, done in the style of German grafitti artist XOOOOX, from which he then created a stencil. An evening scouring the skips of northeast London provided the bricks, which were then cleaned up to provide the canvas onto which Steve sprayed his bit of birthday art. The finished item was then lugged to the studio, styled and shot. One gift down, nine to go.
Above, an original work by German graffiti artist XOOOOX…
…and art director Steve Ranson’s bespoke GW birthday stencil.

Below, the 10th birthday spreads from the Oct/Nov issue of GW magazine.


Birthday6And, as an added extra, here’s a beautiful product shoot from the current Dec 2012/Jan 2013 issue.