London is not the only place doing creative magazine covers. Last July, Jetstar Asia kissed goodbye its long run of celebrity covers and took a more conceptual approach. Group editor Anne Loh and deputy editor Kimberly Koo provide some background of what went into making the two most recent covers:
Jetstar Asia February cover: origami and Japanese woodblock print on Japanese paper
This cover, for the story on Japanese hot-spring bathing, features two centuries-old traditional art forms that became widespread during the Edo period: woodblock printing (moku hanga) and paper folding (origami). The Jetstar Asia team – Anthony Gonzales (art director) and Aaron Low (photo editor) – and a Singaporean-Japanese colleague Juri, created the cover composition. The cherry blossoms and the lady donning a kimono are featured on a woodblock print in the shape of a circle. The sphere is inspired by the red disc on the Japanese flag.
Jetstar Asia March cover: sand, religious figurines and a diver paper cut-out in a fishbowl:
This cover, for the feature on the 15th anniversary of a reef restoration project in Pemuteran Bay, is an installation impression of the underwater gallery in the Indonesian bay. Actual religious figures were covered with stone-textured paint to produce the effect of submerged relics. These miniature statues, along with sand and the cut-out, were immersed in a filled fishbowl. The composition was photographed against a dark blue backdrop to simulate the marine environment. The cover was art directed by Anthony Gonzales and shot by Adrian Koh of Gaia Films. (Posted by AKarplus)