Since 1 January this year, Ink has relaunched a suite of three titles for American Airlines. The first into the seatbacks, on 1 Jan, was American Way, and before he retires in another 20 years or so, senior editor on the title Eric Celeste has promised to post about it.
In February we published the first issue of the new-look Nexos, American’s Spanish- and Portuguese-language title (more about that soon), and this month we debuted the new Celebrated Living.
CL (for short) is the airline’s premium-class cabin offering – you can tell: it’s got special silver ink on the cover – and it goes out quarterly. Editing the title is Jacquelyne Froeber, previously a senior editor at Midwest Living and travel editor at Time Inc’s Coastal Living. She brings with her a raft of experienced writers.
Every issue kicks off with the Platinum List, which is a round up of some of the most exciting and high-profile hotel, restaurant and bar openings around the American Airlines’ network.
The Platinum List is followed by a bunch of mid-book franchises built around property, interiors, arts and culture, business and heritage. The pick of these in the March issue is a profile of Michael Brown, a video-production company director with a passion for Corvettes. He never set out to have a collection, he tells writer Ellise Pierce, his wife just bought him one for his birthday and now he’s got 14 of them. It’s a good story (it fills a regular ‘Collectors’ spot) but it’s turned into something exceptional by the photography (by Pepper Yandell). I’m no petrolhead, and I haven’t owned a car for the last 30 years, but this made me want one.
There is plenty of fine photography elsewhere, too, particularly in the features. Art direction is by Alexander Flores.
Above is extrovert celebrity chef Brian Malarkey who is just about to open a restaurant in Las Vegas; he was shot for us exclusively by photographer Heather Gill.
The final bit of editorial in CL is a brief one-page travel essay; Jackie did an excellent job for her launch issue in landing a contribution from best-selling author of the moment and NYT Magazine ‘ethicist’ Amy Bloom.
Shame we’ve got to wait a whole three months for the next one. (Posted by AndrewH)