110 in 5*

Christmas came early this year (well, today) as the Asian Publishing Awards announced its list of winners for 2014. A total of 10 awards have been given to Ink Singapore titles, bringing the tally of awards won in the last five years to 110 *(thanks to Hamish for that stat). Wins came in two categories — the Gold Award and the Excellence Award —and if you want to see who won what, just keep scrolling down. Congratulations, everybody, what a great way to close 2014. (Posted by Tara Sering)

Jetstar Asia, Gold Award for Best Use of Illustration

3K-POSTCODE-APRIL14-Lowres 3K-POSTCODE-JUNE14 3K-POSTCODE-MAY14

Scoot, Gold Award for Best Editorial Brand Projection

scoot-jun-aug.cover

Smile for Cebu Pacific Airlines, Gold Award for Best Wellness Feature

August 2013 %22Nature's medicine cabinet%22-1 August 2013 %22Nature's medicine cabinet%22-2 August 2013 %22Nature's medicine cabinet%22-3 August 2013 %22Nature's medicine cabinet%22-4

Smile for Cebu Pacific Airlines, Gold Award for Best Use of Typography

APRIL-2014-PALAWAN-COVER-2 AUGUST-2014-DUMAGUETE-COVER

April-2014-'Home-sweet-home'-1

April 2014 %22Home sweet home%22-2

April-2014-'Home-sweet-home'-3

April-2014-'Home-sweet-home'-4

SEPTEMBER-In-the-studio-1

Jetstar Asia July 2014, Excellence Award for Best Cover Design

Jetstar Asia JULY COVER 2014

Scoot, Excellence Award for Best Cover Design

scoot-jun-aug.cover scoot-sep-nov.cover

Fah Thai‘s “Welcome to the Punch”, Excellence Award for Best Photo Documentary

FAH-THAI-FEATURE_Welcome-To-The-Punch-1 FAH-THAI-FEATURE_Welcome-To-The-Punch-2 FAH-THAI-FEATURE_Welcome-To-The-Punch-3 FAH-THAI-FEATURE_Welcome-To-The-Punch-4 FAH-THAI-FEATURE_Welcome-To-The-Punch-5

Tiger Tales for Tigerair’s “Aloha, Taiwan”, Excellence Award for Best Use of Illustration

TT Sep-Oct'14 TAIWAN SURF_1 TT Sep-Oct'14 TAIWAN SURF_2 TT Sep-Oct'14 TAIWAN SURF_3 TT Sep-Oct'14 TAIWAN SURF_4 TT Sep-Oct'14 TAIWAN SURF_5

Fah Thai, Excellence Award for Best Use of Illustration

Fah-Thai_Bit-By-Bit-1 Fah-Thai_Bit-By-Bit-2

Fah-Thai_Bit-By-Bit-3

Fah-Thai_Bit-By-Bit-4

Tiger Tales for Tigerair’s “On the road again”, Excellence Award for Best Use of Illustration

TT JUL:AUG'14 - XIAN 1 TT JUL:AUG'14 - XIAN 2 TT JUL:AUG'14 - XIAN 3 TT JUL:AUG'14 - XIAN 4 TT JUL:AUG'14 - XIAN 5

More yellow and black please

As an airline Scoot has a very simple direction when it comes to it’s branding – yellow and black and lots of it.SCOOT - JUN-AUG

So when it came to giving the cover of Scoot magazine a refresh we embraced that thinking. We sourced and commissioned Ian Keltie, a commercial artist and creative director based in London to come up with a concept for us. He uses photo montage and block colours to create really striking and engaging images. He’s also one of the nicest people we’ve worked with so, if you ever need anything similar have a look here: www.iankeltie.com.

SCOOT - SEP-NOV

We briefed Ian on our colour restrictions and the elements that needed to be on the cover and let him run with it. He came back with a selection of great ideas and after a few tweaks we have an original and super eye-catching cover, complete with bespoke typography. The client is thrilled with the result, and so are we. (Posted by Pete Stephens & Claire Knox)

Scoot stars: making use of in-house talent

P0 SCOOT COVER

Choosing to go with an illustrated photograph for the Scoot covers made the idea of shooting our own models seem unfeasible. Throw in the cost of both a photographer and model agency fees, and we would not be able to stay within our budget. Previous issues have all included stock photographs for the models, however as our client has specific requests regarding the models being used — everyone should appear Singaporean and look like they’re having fun – we were starting to run out of options. Luckily for us, two Inksters volunteered to appear on our cover and their bright, smiley faces really help make the page pop. (Posted by Alexandra Karplus)

Scoot

We launched Scoot magazine last year for Singapore Airline’s new low-cost, medium-haul airline of the same name. It’s bright, bold and fresh with a community feel. Readers are invited to share tips and experiences through the airline’s social media and the best appear in print. Editor Alexandra Karplus and Art Director Pete Stephens have done a terrific job in creating a fun, lively ‘lifestyle manual’, which is informative and interactive as it is nice to look at and read; you get a real sense of the magazine striking up a conversation with the reader.

I’d love to share the video on making the first issue, but WordPress won’t let me. Instead here’s a selection of layouts: A first-person piece by Singaporean musician Charlie Lim, who shares his city tips and photos taken with his phone, and Brent Lewin’s atmospheric photo essay about Bangkok’s Takraw players, which effectively captures the game’s energy and street culture surrounding it. The creative approach to the blogger photos in the December issue is a quirky take on standard portraiture. Even the destination guides and airline pages – a photo strip on ‘How Scoot was born’ and illustrated guide on what to expect on board – are engaging and fun. (Posted by LizW)

SCOOT.COVERSCOOT.CHARLIE LIM FEATUREP34 SEPAK TAKRAW BANGKOK PHOTO FEATURE_Page_1

P34 SEPAK TAKRAW BANGKOK PHOTO FEATURE_Page_2P23-BLOGGERS-AK(JE)_Page_1

P23-BLOGGERS-AK(JE)_Page_2P58-59 HOW SCOOT WAS BORN.V3

P76 DESTINATION GUIDE TAIPEI.NEW