110 in 5*

Christmas came early this year (well, today) as the Asian Publishing Awards announced its list of winners for 2014. A total of 10 awards have been given to Ink Singapore titles, bringing the tally of awards won in the last five years to 110 *(thanks to Hamish for that stat). Wins came in two categories — the Gold Award and the Excellence Award —and if you want to see who won what, just keep scrolling down. Congratulations, everybody, what a great way to close 2014. (Posted by Tara Sering)

Jetstar Asia, Gold Award for Best Use of Illustration

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Scoot, Gold Award for Best Editorial Brand Projection

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Smile for Cebu Pacific Airlines, Gold Award for Best Wellness Feature

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Smile for Cebu Pacific Airlines, Gold Award for Best Use of Typography

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Jetstar Asia July 2014, Excellence Award for Best Cover Design

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Scoot, Excellence Award for Best Cover Design

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Fah Thai‘s “Welcome to the Punch”, Excellence Award for Best Photo Documentary

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Tiger Tales for Tigerair’s “Aloha, Taiwan”, Excellence Award for Best Use of Illustration

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Fah Thai, Excellence Award for Best Use of Illustration

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Tiger Tales for Tigerair’s “On the road again”, Excellence Award for Best Use of Illustration

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Kings of convenience

In the latest issue of Tiger Tales Asia we asked: Are convenience stores the new Asian street food? In the region, convenience stores are big business. With over 5000 stores in Taiwan alone, going to a 7-Eleven (or one of its local rivals like FamilyMart) is more than just grabbing a packet of chips, you can also grab a (plastic and fairly uncomfy) seat, a hot meal and a chat.

So, with corner shops creating a real buzz on the streets of 24-hour cities like Hong Kong and Bangkok – and actually starting to take business from traditional street food in some cities – we decided to give the fluoro lights and sweet-packed shelves a makeover in Tiger Tales, sending some of the region’s top food writers to review the all-night food options at their local store.

When they reported back to us they also sent us boxes of what they ate, which we used in an upmarket food shoot (minus the few things that went off and created a fairly unmistakable odour in the Ink Singapore office, sorry all!). The resulting shoot, with Singaporean food photographer and stylist team, Daydream, turned the food from gloop into gourmet. (Posted by Paul Chai)

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Bricking it

Faced with the challenge of illustrating a feature on the quirky motivations for why people travel (we ended up with some great stories but some less-than-stellar personal travel shots) we avoided the stock-photo route and let the destinations be the star. We also decided that our intrepid travellers would be played by LEGO mini figures. (Editors confession: I was also not long out of the LEGO movie with the strains of “Everything is Awesome” still being sung in our house). We were also inspired by the journeys of the little LEGOgrapher.

The first task was to find our stars: including a hipster café lover, a diver, a cemetery-enthusiast and some attendant ghosts (the latter of which proved hardest as they were no longer “sold separately” as they say in toy lingo). Once the cast was assembled they got a first-class (post) trip to Australia where our photographer Jonathan Cami ferried them (and an appropriately sized plastic camel) to several locations around Sydney.

The client liked the result so much we decided to mock up a LEGO cover which they went for. (Posted by Paul Chai)

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Changing stripes

Team Tiger has spent the last couple of months reworking the magazine – or more specifically, three magazines as we produce Australian, Asian and Indonesian editions – and we’re very happy with the result. Editor Paul Chai introduces the fresh, new, experiential Tigertales.

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As Tigerair underwent a complete rebrand at the end of 2013, it was time to overhaul the magazine. The new Tigerair was all about enabling a multitude of travel experiences; the new Tigertales was to reflect them. The airline tasked us with creating a magazine that would focus on “people” and “experiences”.

For the new cover approach we aim to get the type of travel photo that makes you want to join in with the fun everyone’s having. They can be a challenge to find but, in US-based photographer Sarah Lee, we found to two shots that set the tone for what we want in every future issue. Our main coverline is always a question: ‘Where are your hidden surf spots?’ or ‘Isn’t it time you went to the Maldives?’ so we immediately engage with the reader from page one.

Tigertales 2014 is packed full of people, sharing their encounters and experiences. We renamed the upfront section Crowd Source, and much of the content is sourced from real people. The newsy pages are led by fresh, interesting quotes, the Why I Live In … page has someone telling us why they love their hometown; hotel reviews have become interviews; and a longer news feature tells you about travel trends.

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Slugged Encounters, the mid-section focuses on experiential travel. There is always at least one first-person travel experience, but there are also lists, a local neighbourhood experience and a big picture of someone doing something out of the ordinary. Headlines are out, simple instructions are in – like they were told to you by a new travel buddy: “You really have to….” GO dirtbiking IN Java; DO a horse trek IN Hong Kong; GO nightfishing IN the Maldives

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Our signature feature, Weekend Warriors has two people facing off with their ideal weekend – giving us two different perspectives of a destination, documented on their smartphones.

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In the Melbourne comedy feature we skip the usual round up of the festival and instead have comics take us around ‘their’ Melbourne. For the images we had illustrator Kev Gahan annotate the stock PR photos in a graffiti-style that is synonymous with the southern Australian city.

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The Tigerair Guide is a loose heading to allow us to group Tigerair destinations around a theme, be it geographical (Indonesia in the Asian edition) or how we travel (Surfing in the Oz edition). We go beyond ‘eat, sleep and go’ by including apps, movies, books (etc) about the featured topic or destination.

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This is just a snapshot – we’d love to hear your thoughts on the complete issues up on ink-live. (Posted by Paul Chai)